Surfer search engine optimisation vs Outranking: Which search engine optimisation Tool Is Best for You?

In this text, we’ll be evaluating Surfer search engine optimisation vs Outranking — two search engine marketing (search engine optimisation) instruments that use synthetic intelligence (AI) that will help you take your search engine optimisation workflow to the subsequent degree.

As expertise turns into extra superior, so do advertising and marketing automation instruments that may assist entrepreneurs and small enterprise house owners carry out quicker and extra correct key phrase analysis, content material optimization, information evaluation, and content material writing.

Keyword Research and Content Planning

Choosing the appropriate key phrases is, unquestionably, a vital a part of search engine optimisation.

However, it’s necessary to notice that, whereas each Outranking and Surfer search engine optimisation are in a position to present associated key phrases and their month-to-month search quantity, they’re not technically key phrase analysis instruments. They’re every extra of a content material optimization software.


Once you’ve carried out key phrase analysis and added your goal key phrase inside Outranking, the content material optimization software analyzes the highest search engine consequence pages (SERPs) and reveals you the common phrase depend, variety of photos, and meta title/description size your weblog publish ought to have.

Outranking keyword analyzer

It additionally reveals you what number of phrases your rivals’ weblog posts have, what number of do-follow and no-follow backlinks they’ve, their area and web page authority, and their search engine rankings.

Outranking SERP Analysis Results

In the “Keyword Data” tab, you’ll be capable to discover issues like highest frequency key phrases, associated key phrases, and a few extra key phrases for content material.

Outranking Keyword Data

When it involves information accuracy, Outranking makes use of the identical engine as Ubersuggest to find out search quantity, which makes it a bit extra correct than Surfer search engine optimisation.

Surfer search engine optimisation

Just like Outranking, Surfer search engine optimisation additionally reveals you different associated key phrase ideas and their respective search quantity when you’ve added your major key phrase.

However, Surfer search engine optimisation features a metric they name SERP Similarity Score, which can be utilized to resolve whether or not you wish to use a time period as a secondary key phrase or the principle key phrase of one other weblog publish.

SERP Similarity Score

For occasion, in the event you use the key phrase “how to build muscle” and Surfer search engine optimisation sees that a number of pages that rank for that key phrase additionally rank for one more key phrase like “gain muscle mass,” it’ll return a excessive SERP similarity.

What does this imply, precisely?

This implies that Google considers each phrases as nearly an identical, so it’s best to add each of them to your weblog publish.

On the opposite hand, if Surfer search engine optimisation reveals that two key phrases have a low similarity rating, it’s best to take into consideration writing two totally different articles that focus on every particular key phrase.

Content Planning

With Surfer search engine optimisation, you possibly can plan content material primarily based on a key phrase or your URL.

When planning content material utilizing a key phrase, Surfer search engine optimisation gives you a number of matter clusters, every with its respective person intent and search quantity, in addition to a set of key phrases to make use of. Each matter cluster may very well be used as separate weblog posts that might then hyperlink again to your major matter or pillar publish.

Surfer SEO Topic Clusters

When planning content material utilizing your URL, Surfer search engine optimisation gives you key phrases that you just’re rating for however aren’t utilizing in your current content material.

Content Planning Based on URL

This is a good way to seek out weblog posts that want optimization and featured snippet alternatives.

Surfer search engine optimisation vs Outranking: Outline Builder

This is the place issues begin getting a bit of fascinating. Both of those content material optimization instruments learn by means of all of the H2 and H3 tags from the top-ranking pages and provide you with headings you should utilize to construct your define.


Outranking generates optimized outlines utilizing the highest SERPs and Google’s People Also Ask sections.

It then reveals you the leads to semantically grouped sections damaged into H2 and H3 tags which you could simply drag and drop so as to add to your define.

Outranking AI Outline Builder

Outranking additionally has a characteristic known as Concepts, that are information gathered from current data that summarize the context of subjects coated in every paragraph.

For instance, if we generate Concepts from the “Benefits of going vegetarian or vegan” H2 tag, Outranking will undergo the SERPs information and discover the closest H2 tag that it could possibly with that actual content material (“benefits of going vegetarian or vegan”) and pull out data from the paragraphs beneath that and create Concepts round it.

Concepts Builder Headings

Basically, it’ll learn what’s beneath the H2 tag and extract the important thing data it is advisable to embrace in your weblog publish.

Concepts Builder Sections

Surfer search engine optimisation

Just like Outranking, Surfer search engine optimisation additionally analyzes the highest pages rating on SERPs and suggests totally different titles and headings.

Surfer SEO Outline Builder Headings

Once you open up the Headings tab, you’ll discover that Surfer search engine optimisation highlights the phrases it thinks it’s best to embrace in your weblog publish.

Additionally, you possibly can see subheadings nested proper beneath the principle headings to maintain the logical construction of your define.

Surfer Outline Builder Subheadings

You even have the choice so as to add solely the heading or each the heading and the paragraph.

All of those ideas are primarily based in your rivals’ content material. If you discover that Surfer search engine optimisation is pulling data from an internet site that’s not considered one of your direct rivals, you possibly can merely take away them from the evaluation.

For instance, when you’ve got a weblog about vacuums and are writing an in depth overview of a particular mannequin, you possibly can take away web sites like Capterra or TrustPilot, since they’re extra of a “user reviews” content material web site than full-on detailed critiques.

Surfer search engine optimisation vs Outranking: Content Editor

One cool characteristic that each of those optimization instruments embrace is the power to examine how your content material is doing when it comes to search engine optimisation as you write it. (Of course, you can even write it in your favourite platform and replica/paste it into their content material editor.)


Outranking consists of step-by-step directions you possibly can observe to jot down absolutely optimized content material from begin to end and obtain larger rankings in engines like google.

It’ll present you what it’s best to use in your title, headings, subheadings, associated key phrases, subjects, sections, phrase depend, readability, URL construction, search intent, alt tags, and a ton extra on-page search engine optimisation components.

Outranking Blog Post Instructions

On the far-left column, it offers you an search engine optimisation rating and a listing of locations the place you’re doing nice and others that want enchancment. Once you click on on a tab, it’ll open up a listing of ideas for content material optimization.

Topic Coverage

Outranking additionally supplies you a warmth map the place you possibly can simply say which key phrases your rivals use essentially the most (key phrase density) and proposals on how necessary it’s that you just embrace them in your weblog publish.

Outranking Heat Map

One distinction between Outranking and Surfer search engine optimisation is that Outranking doesn’t embrace a really useful variety of instances it’s best to use a key phrase inside your weblog publish.

The reasoning behind that is that including such a suggestion is what results in key phrase stuffing. In reality, over-optimizing content material could cause drops in rating and your article’s readability to lower. So, whereas on-page search engine optimisation is necessary, you don’t wish to overdo it.

When it involves content material rating, each Surfer search engine optimisation and Outranking have their very own approach of calculating it. According to Outranking, a rating of 85 and above is taken into account good.

Surfer search engine optimisation

Surfer’s content material editor and reside search engine optimisation rating is a bit more simple and doesn’t have as many options as Outranking’s.

Surfer's Content Editor

Surfer search engine optimisation’s content material editor reveals you instantly how long your article ought to be, the variety of headings, paragraphs, and pictures it’s best to use, in addition to different related key phrases and what number of it’s best to use.

As talked about above, each of those content material optimization instruments have their very own approach of calculating content material rating. Here are some tips of what’s thought of good inside Surfer search engine optimisation:

  • 0–33: Low-quality or irrelevant content material
  • 34–66: Okay high quality and relevancy
  • 67–100: Your content material is cool

AI Writing

Unlike Surfer search engine optimisation, Outranking additionally has the power to make use of synthetic intelligence that will help you write weblog posts quicker.

If you’ve ever heard of the AI copywriting software Jarvis, that is just like what Outranking can do.

AI Writing With Outranking

All it’s a must to do is click on on “Write for me” and Outranking will analyze the beforehand written textual content (the final 600 characters) and proceed writing related content material. You even have the choice to decide on the size of the output in addition to a tone of voice.

Output Length

For instance, you may use one thing like “serious,” “professional,” or “witty.”

Surfer search engine optimisation vs Outranking: search engine optimisation Audit

Surfer search engine optimisation has a really helpful search engine optimisation audit software you should utilize to examine how a URL is doing when it comes to search engine optimisation.

Once you enter a key phrase (or key phrases), the software reveals you detailed optimization suggestions, corresponding to getting backlinks from web sites your rivals have hyperlinks from, related inner hyperlinks to incorporate, long-tail key phrases, bettering your time to first byte (TTFB) and cargo time, web page construction, and extra.

Surfer SEO Audit

For instance, in the event you click on on the Load Time tab, you possibly can see how your web site velocity compares to the top-ranking pages in Google.

Page Speed by Surfer

If your web site does occur to have sluggish load instances, you may then work on bettering your web site velocity by optimizing photos utilizing a free software like TinyPNG, utilizing a quick WordPress host like Rocket.internet, putting in a caching plugin like FlyingPress, and extra.

At the time of writing, Outranking doesn’t have an search engine optimisation audit characteristic, but it surely’s on the roadmap.

SEO Audit Roadmap


In case you’re questioning if these instruments help totally different languages, the reply is sure.

The languages at present supported by Outranking are:

  • English
  • Arabic
  • Danish
  • Dutch
  • Finnish
  • French
  • German
  • Greek
  • Italian
  • Polish
  • Portuguese
  • Russian
  • Spanish

These languages are supported within the search engine optimisation content material editor, associated key phrases, matter protection, directions, rewriting, and AI writing.

Surfer search engine optimisation makes use of two varieties of pure language processing (NLP) — one primarily based on Google API, and one other one made by the Surfer group.

The one which runs in reference to Google’s NLP API can solely help languages that the API helps, that are:

  • English
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Portuguese
  • Russian
  • Spanish
  • Simplified Chinese
  • Traditional Chinese

At the time of writing, the NLP made by Surfer can solely help these:

  • English
  • Danish
  • Dutch
  • Polish

However, the plan is to step by step add different languages, as requested by customers.


Outranking integrates with a lot of the frequent instruments used to create and publish content material, together with:

  • WordPress. With Outranking’s WordPress plugin, you possibly can simply export and import paperwork.
  • Google Documents. Connecting your account utilizing the API key will assist you to collaborate along with your group and on paperwork collectively.
  • Grammarly. This integration will make it straightforward to maintain your paperwork freed from typos and grammatical errors.

Surfer search engine optimisation, then again, integrates seamlessly with Jarvis, an AI copywriting software that helps you write weblog posts quicker, generate high-converting advertising and marketing copy, social media descriptions, participating chilly emails, and extra.

This integration lets you see your search engine optimisation content material rating and proposals contained in the Jarvis editor.

Jarvis and Surfer Integration

Surfer search engine optimisation vs Outranking: Browser Extensions

search engine optimisation browser extensions are an important possibility for these trying to do some fast analysis straight from their browser bar.

At the time of writing, Outranking doesn’t have a browser extension. Surfer search engine optimisation, then again, has a free browser extension known as Keyword Surfer, which reveals you the search quantity for particular key phrases, different associated key phrases, value per click on for Google Ads campaigns, and the size every article on SERPs has.

Surfer search engine optimisation additionally lets you use a free content material editor with its extension — though, in fact, it doesn’t have all of the goodies offered within the premium model.

Keyword Surfer Browser Extension

Outranking vs Surfer: The Verdict

Both Surfer search engine optimisation and Outranking are nice content material optimization instruments able to bettering and dashing up your content material creation course of and search engine optimisation efforts to rank larger on engines like google and enhance natural visitors.

If you’re on the lookout for a software that does extra than simply search engine optimized content material planning and truly helps your write content material, Outranking shall be the best choice — except you intend on integrating Surfer search engine optimisation and Jarvis.

As far as on-page search engine optimisation goes, you’ll need to strive each instruments and see which one suits your workflow higher.