Geography is no longer destiny. They say.

Well, yes and no. It’s true enough that many businesses are no longer constrained by where they can work successfully, unless they’re beauticians, pickpockets, or sidewalk umbrella-twirlers. Go boldly to find new customers anywhere. It is unremarkable these days to do commerce in Khartoum, Kokomo, and Cucamonga.

The trend of commerce without contact has been gathering steam for years. COVID-19 merely accelerated it, which is why today we polish our Zoom skills, stay conscious of RoomRater, and keep a dress shirt on a hanger near the desk.

2020 has meant reeducation for people whose careers depended on face-to-face (F2F) meetings in offices or Starbucks. They have discovered very few Fs to F.


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