Video Marketing Statistics: The State Of Video Marketing In 2021 


More video marketing statistics

Now that you’re captured up on the Biteable statistics, let’s have a look at what everybody else is stating about video marketing in 2021.

To display simply how crucial video material remains in the digital world, we’ve likewise assembled a list of the most recent social networks video marketing data from around the web. Video online marketers, bear in mind.

Video patterns

Video is here to remain. Even Mark Zuckerberg thinks video is a crucial part of our future. The large volume of video material online is growing tremendously, as these statistics show.

  • 81% of organizations utilize video as a marketing tool– up from 63% over the in 2015. (Hubspot)

  • 6 out of 10 individuals would rather view online videos than tv. (Google)

  • Mobile video intake increases by 100% every year. (Insivia)

  • By 2022, online videos will comprise more than 82% of all customer web traffic– 15 times greater than it remained in 2017. (Cisco)

  • 78% of individuals view online videos each week, and 55% view online videos every day. (HubSpot)
  • A Facebook executive forecasted that their platform would be all video and no text by 2021. (Quartz)

  • YouTube is the 2nd most popular site afterGoogle (Alexa)

  • Users see more than 1 billion hours of video every day on YouTube. (YouTube)

  • 59% of executives state they would rather view a video than check out text. (Wordstream)

  • 75% of all video plays are on mobile phones. (eMark eter)

  • Viewers maintain 95% of a message when they view it in a video, compared to 10% when reading it in text. (Insivia)

  • 72% of consumers would rather find out about a service or product by method of video. (HubSpot)

  • People are 1.5 times most likely to view video on their cellphones. (Facebook)

  • 92% of users seeing video on mobile will share it with others. (Wordstream)

  • One million minutes of video crosses the web every second. (Cisco)

Social video data

As more social media networks follow Facebook’s lead and focus on video material, the significance of video messaging throughout all channels has actually increased.

  • 65% of individuals utilize YouTube to assist them fix an issue. Want to construct a home or get rid of unusual parasites from your eye? YouTube may have the response. (Google)

  • Social media posts with video have 48% more views. (The Marketing Helpline)

  • 45% of Twitter users wish to see more videos from stars. (Twitter)

  • 90% of Twitter video views take place on a mobile phone. (Twitter)

  • Over 1.9 billion individuals utilize YouTube. That’s about one-third of the web. (YouTube)

  • The greatest earner on YouTube made $22 million in 2015. He’s 7 years of ages.

  • YouTube has 23,946,561 customers (and counting!) (Social Blade)

  • 62% of individuals stated they were more thinking about an item after seeing it in aFacebook Story (Marketing Land)

  • Facebook has more than 8 billion video views daily. (TechCrunch)

  • 75 million individuals check out Facebook’s video platform every day. (Adweek)

  • Social video produces 1200% more shares than text and image material integrated. (G2 Crowd)

  • Video promos are now similarly as popular as image promos onFacebook (Socialbakers)

  • Snapchat users view 10 billion videos every day. (Mashable)

  • More than 1 billion videos are seen on TikTo k every day. (MARKINBLOG)

  • Video projects on LinkedIn have 50% view rates. (LinkedIn)

  • Social video gets shared 1200% more than text and images integrated. (Wordstream)

  • Mobile video advertisement invest is anticipated to be around 72% of the overall digital advertisement invest this year. (eMark eter)

  • Facebook is one of the most utilized platform for social online marketers. (Sprout Social)

  • 81% of organizations choose to utilize Facebook for their video marketing. (Buffer)

Video marketing data

Need more persuading? Soak up these overwhelming statistics revealing the tested power of utilizing video to increase brand name awareness and increase your marketing efforts.

  • Videos connect 300% more traffic and aid to support leads. (Marketing Sherpa)

  • A site is 53 times most likely to reach the front page of Google if it consists of video. (Insivia)

  • Including a video on your landing page can increase your conversion rate by approximately 80%. (Unbounce)

  • Nearly 50% of web users try to find videos connected to a service or product prior to going to a shop. (Hubspot)

  • Video increases natural search traffic on a site by 157%. (Conversion XL)

  • 25% of business release videos each week. (Buffer)

  • 85% of customers wish to see more video material from brand names. (HubSpot)

  • 65% of executives have actually gone to the online marketer’s website and 39% have actually called them on the phone after seeing a marketing video. (Forbes)

  • 97% of online marketers state video has actually assisted users acquire a much better understanding of their services and products. (Hubspot)

  • 52% of online marketers state video is the kind of material with the very best ROI. (HubSpot)

  • Adding video to your e-mails can increase click rates by 300%. (HubSpot)

  • 50% of audiences aged 18-34 stated they would stop what they were doing to view a video from their preferred developer. (Google)

  • On average, individuals invest 2.6 x more time on pages with video than without. (Wistia)

  • 64% of customers will buy after seeing top quality videos on social platforms. (Tubular Insights)

  • Video is anticipated to comprise 82% of web traffic this year. (Cisco)

  • YouTube video eliminates it with over 5 billion views every day Video Nitch

Video marketing finest practices

While video marketing is an effective tool, there are a couple of things you ought to remember prior to introducing your video projects.

  • Videos under 2 minutes long get one of the most engagement. (Wistia)

  • 85% of Facebook videos are enjoyed without noise, while 60% of Instagram Stories are enjoyed with the noise on. (Instagram)

  • Google Chrome obstructs autoplay advertisements as a method to make the 82% of customers that dislike autoplay stay. (Marketing Land)

  • 33% of audiences will stop seeing a video after 30 seconds, 45% by one minute, and 60% by 2 minutes. (Ad Age)

  • 65% of audiences avoid online video advertisements as quickly as possible. (CNBC)

  • 93% of online marketers utilize video. (SingleGrain)

  • 73% of B2B online marketers state video favorably affects their ROI. (Tubular Insights)

The takeaway

Still with us? We’ve got 2 last crucial data for you:

As the above statistics reveal, while there are a couple of cautions (keep it cut short, and no autoplay please) the majority of people are more than pleased to be marketed to with video. However, numerous online marketers do not feel they have the time, capability, or budget plan to develop the multimedia material that their audience longs for.

That’s where Biteable can assist. It’s quick, basic, and enables you to develop and modify studio-quality videos for all your material marketing requires– from video advertisements to explainers and discussions.

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